Novus Media: Improving Media Planning Using Alteryx Analytics
Scott Tonjes, Director of IT at Novus Media, discusses their use of Alteryx analytics for data blending in this video.
Scott Tonjes is the Director of IT at Novus Media where he manages a team that utilizes Alteryx for media planning. By replacing a lot of the processes they did in Excel with Alteryx, they can take newspaper circulation data and blend it with household or demographic data they get from Alteryx to help clients make better, more cost-effective decisions on newspaper ad placements. In addition, it allows them to do trending and tracking, as well as costs and actuals, of the advertisements which are reported back to their clients.