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Analytics Blog

The Data Driven Advantage: Optimizing Marketing Effectiveness using Alteryx and Tableau

Today’s CMOs have more complex responsibilities than ever before, tasked with connecting with and engaging customers across a variety of channels. CMOs simultaneously need to be financial managers, be able to hold their own with the digerati crowd, and flex their data science muscle. Complicating the status quo, customers are more connected, empowered, and savvy than they have ever been before. CMOs must design products and experiences that create personal and authentic customer relationships, which will separate their organizations from those that fail to adopt fast enough. The landscape has dramatically changed: the customer is king.

Werner Enterprises: Creating an Analytics Culture

“The big value we see with Alteryx is the ability to prototype something out quickly and deliver something quickly to our customers; getting the velocity there from the time the question is asked to the time you deliver something to them has been reduced tremendously.” - Chip Duden, VP of Business Analytics, Werner Enterprises

One of the more popular sessions at our recent Inspire 2014 conference was an executive panel about what it takes to create a data-driven analytics culture. Chip Duden, VP of Business Analytics at Werner Enterprises, was one of the three customers on that panel, and he provided some great insight into how Werner encourages data-driven thinking and has expanded the use of analytics across their enterprise.

5 Analytic Must Haves for Midsize Retailers

Retailing has changed. Not only is the customer more powerful and has more choices, but the speed of retail has also changed. Decisions are more complex, need to be taken faster, and must incorporate not only internal organizational data about customer behavior, purchase history and supply constraints; but also external data about competition, population movements, geo-spatial trends and more.

Retailers, especially the larger ones, have handled the change by becoming more data and analytics savvy. They employ all kinds of sophisticated analytics to better understand their customers, operations and competition, becoming more sophisticated in the way they market and merchandise; reaching customers with precise, targeted communications and optimal merchandise mix. The result: they have increasingly become the de-facto shopping destinations for most consumers.

Tableau Conference in Seattle

What a year it’s been since the last Tableau Conference in DC. Walking into this year's Tableau conference in Seattle (#data14), I was reflecting on the immense growth we’ve seen in our partner community, many of which heard about Alteryx just a year ago. Not only have we added more than 50 reseller partners in the past year worldwide, but many partners have seen significant traction selling Alteryx with Tableau resulting in hundreds of new customers. Moreover our partners are building amazing things with Alteryx for Tableau, making the combination of the two products even more useful.

The Five Myths of Data Blending

While Data Blending is a term I’ve heard our customers get very excited about, it is interesting how quickly myths start to arise around something so descriptive. Data Blending is the process of combining data from multiple sources to create an actionable analytic dataset. This week Alteryx is having fun with analysts from over 180 joint Alteryx/ Tableau customers, all of whom use our software to blend their data, at the Tableau Conference in Seattle (#data14), so I thought I would share the top 5 myths I’ve heard about Data Blending.

Append to Tableau Data Extracts in Alteryx 9.1

In additional to all the new features and enhancements coming in Alteryx 9.1, we will now be able to append to Tableau Data Extracts (.TDE files). This is especially useful when we want to run the Alteryx process on just newly added records instead of re-running for all the previous processed records.

As Tableau strives to make the lives of analysts easier, so too does Alteryx. Historically I could only create a new TDE or overwrite existing TDE files in Alteryx. With the release of 9.1, I now have the ability to blend the latest data and then append data from a file or a data source directly into an existing TDE file. This means there is no need to reconfigure my Tableau workbook to accommodate for new data.

CROSSMARK: Changing Retailing Through Analytics

I just completed my one year anniversary at Alteryx, and in this one year I have had the pleasure of meeting many very enthusiastic customers. These are customers that are absolutely thrilled with the way Alteryx has helped improve their business –in terms of productivity, deeper insights and speed of decision-making. But like everything else, a few stand out. In next few weeks, I’ll share with you some of these customers’ stories that have stayed with me. CROSSMARK is one of them.

Rosenblatt Securities Video: Big Data Analytics for Financial Services

"With Alteryx, we replaced complicated scripts with simple drag-and-drop analytic programs and a visual workflow, gaining rapid results, enabling us to easily trace analyses to the data source, and shortening some processes from weeks or days down to hours or even a few minutes." —Scott Burrill, Managing Director and Partner at Rosenblatt Securities. Source: Alteryx Case Study

Scott Burrill, Managing Director and Partner at Rosenblatt Securities, discusses their use of Alteryx and Big Data analytics in this just released video.

See you at the Tableau Conference – data blending & advanced analytics with Alteryx

In two weeks Alteryx will be at the Tableau Conference in Seattle sharing insights into data blending and advanced analytics. We look forward to seeing many of our joint customers at the conference, and learning about all the ways they are using Alteryx and Tableau together. If you are going, here are some things not to miss.

The Visual Analytics Kit

If you are going to the conference, be sure to get the new version of the Alteryx Visual Analytics Kit for Tableau. The kit will be available at the conference, on a thumb drive that will include a new trial version of Alteryx, and a number of analytics workflows and corresponding visualizations:

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