The Power of Predictive Analytics
The power to predict future business conditions and know customers' wants and needs is a huge asset for any business leader. While traditional BI can provide useful historical information, and modern dashboards can provide alerts and real-time monitoring, the ability to be forward-looking with these tools is limited. Predictive analytics fills this gap by allowing users to operate based on historical and current information and predict the likely future environment using the statistical R language and other methodologies. These insights allow better-informed decision making and improved results.