Analytics: What does it mean to you?
Analytics needs vary depending upon industry, the business problem at hand, and the analytics maturity level of an organization. More than a buzz word that drives engagement, analytics is a proven critical business strategy. Coupled with experience and pure gut instinct, a business leader armed with rational structure, such as accurate and timely information, is unstoppable.
But how does one grow into becoming an analytics driven power house, capable of effectively leveraging advanced analytics? To better understand analytics as a strategic component, let’s consider key drivers and four definitive analytic categories: