The Data Driven Advantage: Optimizing Marketing Effectiveness using Alteryx and Tableau
Today’s CMOs have more complex responsibilities than ever before, tasked with connecting with and engaging customers across a variety of channels. CMOs simultaneously need to be financial managers, be able to hold their own with the digerati crowd, and flex their data science muscle. Complicating the status quo, customers are more connected, empowered, and savvy than they have ever been before. CMOs must design products and experiences that create personal and authentic customer relationships, which will separate their organizations from those that fail to adopt fast enough. The landscape has dramatically changed: the customer is king.