Customer analytics can be simply classifying your customers based on common characteristics, such as age, income, or life stage. Or, customer analytics can be more strategic like behavior-based profiling, predictive modeling, or customer-state and event-based segmentation. Alteryx delivers a platform for self-service data analytics that allows organizations to make the most of their customer data. Using a single workflow environment, Alteryx helps you access, cleanse, blend and analyze your data -- without IT help or coding.
Key Alteryx delivers key capabilities for Customer Analytics to help organizations:
- Better understand and anticipate customer behavior to drive business
- Target prospects with similar customer attributes through hyper-local messaging
- Improve marketing campaign effectiveness, operational efficiency, customer retention and brand loyalty
Looking to harness customer data for marketing insights? Download the Alteryx white paper to learn more.