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Customer Analytics

Customer analytics can be simply classifying your customers based on common characteristics, such as age, income, or life stage. Or, customer analytics can be more strategic like behavior-based profiling, predictive modeling, or customer-state and event-based segmentation. Alteryx delivers a platform for self-service data analytics that allows organizations to make the most of their customer data. Using a single workflow environment, Alteryx helps you access, cleanse, blend and analyze your data -- without IT help or coding.

Key Alteryx delivers key capabilities for Customer Analytics to help organizations:

  • Better understand and anticipate customer behavior to drive business
  • Target prospects with similar customer attributes through hyper-local messaging
  • Improve marketing campaign effectiveness, operational efficiency, customer retention and brand loyalty

Looking to harness customer data for marketing insights? Download the Alteryx white paper to learn more.

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