Del Taco uses advanced spatial analytics for successful retail marketing

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Marketing analytics, planning and segmentation, customer insight and more

Hosted by: Directions Magazine

This webinar will feature several use-case successes Del Taco achieved using Alteryx, including reducing the time to insight, while increasing the number of what-if scenarios explored in the same span of time.

Business Intelligence and Market Planning Analyst Andy Verostek, C.F.E. from Del Taco Restaurants, will explain how he uses Alteryx to increase the amount of data processed and speed the delivery of reports and applications that support market planning, customer segmentation and analysis, network management and more.

Learn how Alteryx has enabled Del Taco to:

• Customize reports and create new reports on the fly
• Automate and standardize the process of incorporating licensed aerial photography for more insightful report maps
• Manipulate, organize and analyze large quantities of data quickly
• Benefit from speed and accuracy gains vital to increasing productivity
• Geocode locations in bulk

Who should attend:

Anyone involved in marketing analytics, planning and segmentation, customer insights, real estate, advertising, media, customer relationship management, GIS analysis, development, online services, data mining or list management.