Transforming Marketing Into a Data-Driven, Analytic Culture with Alteryx and Tableau
In complex modern organizations, marketing is a function performed by multiple teams and agencies across many channels, often in pursuit of the same customer. In this session, learn how JPMorgan Chase is leveraging Alteryx to break down organizational silos to unify disparate marketing data sources and deliver comprehensive insights on customers and campaign performance via Tableau dashboards to business leaders. Jason will share how Alteryx is empowering his team of marketing analysts with capabilities that would take traditional IT projects months or years to deliver by helping them rapidly blend data from multiple source systems to develop a cross-channel holistic customer view and deliver actionable insights to marketers in hours or days. Topics covered include using Alteryx with big data platforms, automating data preparation, enabling data discovery and rapid development in your team, optimizing data for Tableau, and using Alteryx to improve existing data processes and fostering a culture of analytics.
Jason Mack, Vice President Customer & Marketing Analytics, JPMorgan Chase & Co
Hyatt Corporation: Driving Market Penetration with Data Analytics
When corporate sales are a major chunk of your revenue mix, how do you increase market share in a highly competitive hospitality industry? Join Alteryx and Hyatt Corporation to hear how one of the leading international hotel operators is using analytics to identify and target its most profitable clients and expand relationships and share of business. Hear SriHari Thotapalli, Director of Customer Data Management share how his group in the Global Operations Center is leveraging spend data, purchase behavior, and preferences of its corporate clients to empower Hyatt's global sales force with a 360-degree customer view, identify cross-sell/upsell opportunities, and target "like" customers to increase profitability.
SriHari Thotapalli, Director, Customer Data Management, Hyatt Hotels Corporation
Walmart: Driving People and Compensation Analytics with Alteryx
Join Walmart to hear how the company is using Alteryx in two separate but related areas of people and compensation analytics. The details on two sessions are:
Cost and Decision Models to Support Walmart Associate Commitment
In Feb, 2016, Walmart executed one of the largest single-day, private-sector pay increase of $2.7 billion impacting more than 1.2 million Walmart U.S. and Sam's Club associates. Learn how the U.S. Compensation team at Walmart leveraged Alteryx and Tableau to create sensitivity cost models and provide fact based recommendations to executive leadership. The team also utilized Alteryx in a creative way to send out communication to more than half a million store associates.
Sanjiva Srivastava, Senior Manager, U.S. Compensation, Walmart
Engaging Walmart Global People Analytics in data blending and visualization: Practical matters
Join this session to hear the practical aspects of bringing data blending to the Global People Analytics group in Walmart Stores, Inc. Raphael Rose, Associate Manager of Test & Learn will share how Global People Analytics group at Walmart Stores, Inc. is using Alteryx to better understand employees, as well as the obstacles to, and benefits of implementing Alteryx.
Raphael Rose, Associate Manager of Test & Learn, Global People Analytics, Walmart
Idea to Insight: How Western Union Built a Security Analytics Program from the Ground Up Using Alteryx
In 2015, Western Union set out to gain visibility into the information security measures implemented at each Agent Location around the world. Erik Miller was tasked in building out a program designed to analyze each location, utilizing fraud data, terminal/computer information, and transactional information. With over 500,000 locations, the task was not simple. Totaling well over 4 million records from 5 different systems, the process initially took over 100 hours per month, making it unsustainable. Using Alteryx, Erik was able to take a 100 hour process and turn it into a 5 ½ minute workflow, with only a 2 ½ hours development timeframe. Now leading a team of analysts, Erik is taking the project forward to develop a strategic security analytics program designed to assess the risks posed to Western Union by malicious insiders, hackers, and uninformed users. In this session, Erik will cover how with Alteryx at the core, the Security Analytics team is building out an extensive risk analytics program covering multiple threat vectors across Western Union's environment. He will also share why Alteryx has become the must have tool at the center of this team's success.
Erik Miller, Senior Systems Engineer, Cyber Security Analytics, Western Union
Driving Physician Launch Targeting with New Product Introduction at ZS Pharma, a Division of Astra Zeneca
When introducing a new product in a therapeutic area that is currently underserved, and given the highly regulated nature of healthcare, physician segmentation and targeting allow for hyper-focused sales and marketing messaging to drive product adoption and revenue. By analyzing physician attributes around product and therapy needs, prescribing behavior, and market access constraints, we have the ability to tailor our promotional efforts to our most valuable target customers. Predictive analytics help us fill in the gaps in the absence of a suitable surrogate in a market that is yet to be clearly established.
Varsha Damle, Associate Director, Sales Effectiveness, ZS Pharma
Arul Chidambaram, Analytics Consultant, 159 Solutions
Election 2016: Practical Applications of Data in Electoral Politics
2016 is a data-rich environment. In the political arena, campaigns, and the companies that support campaigns, deal with an ever-growing list of data to manage; publicly available data sources, like voter files from secretaries of state, and advertising information from the Federal Communication Commission; and commercially available data, like the Experian data bundle through Alteryx, ad occurrence data and set-top box data to track TV consumption behavior. Additionally, there are data sets created by campaigns by knocking on doors, calling voters, sending emails, and delivering ads. The more sophisticated political campaigns leverage predictive modeling to project voter turnout and predict vote choice. But to do that, they must first build complex data blending workflows to turn a variety of unlinked data sources into a single, actionable database of information. Then only can they decide which voters to talk to, with what message and through which media.
David Seawright, Director of Analytics and Product Innovation, Deep Root Analytics
Self-Service Analytics: Enabling Transformational Change
Ford Motor Company was no different when it came to experiencing the challenge of combining myriad legacy technologies with the power of new analytic tools to solve company's data and analytic problems. Join this session to hear how Ford changed the conversation to create an analytic ecosystem to enable transformational change across the enterprise. Alan Jacobson, Director of Global Data Insight & Analytics, and Patricia Small, Descriptive Analytics Supervisor will discuss: the need for raising data and analytic literacy; building ecosystems that can integrate tools, technologies and talent; the ability to visualize the data to drive action in the business.
Patricia Small, Descriptive Analytics Supervisor, Ford Motor Company
Alan Jacobson, Director, Global Data Insight & Analytics, Ford Motor Company
Adam Blacke, Lead Data Scientist, Global Data Insight & Analytics, Ford Motor Company
Data Blending in Alteryx for the Ultimate Home Entertainment Solution
As the home entertainment industry has fragmented to represent more than just the sale of DVDs, the need to coalesce data from disparate sources has grown stronger. The effort to maximize the return from each title requires examining how different film titles fare on various platforms. To adjust marketing and launch strategies for maximum return, Eric's team needs to merge and analyze data such as: theatrical box office collection, sell-through and rental performance, critic and audience reviews, genre, stars, pricing, circular placement, seasonality, and more. In this presentation, Eric will share examples of how Sony Pictures is using Alteryx to prepare and blend multiple data sources to foster powerful and impactful decision-making.
Eric Daly, Vice President, Global Reporting and Analytics, Sony Pictures Home Entertainment
Southwest Airlines: Empowering Data Users into Data Warriors with Self-Service Analytics
In this session join Southwest Airlines, the nation's largest carrier of domestic passengers, to hear how it is adopting Alteryx to achieve its goal of becoming a data-driven organization. Tom Laney and Preethi Elango, Business Analysts for Southwest Airlines will share how the company is empowering users with Alteryx to exercise their "warrior spirit" with self-serving data. They will also talk about their team Enterprise Data Strategy and their roles as Self-Service Leads within the enterprise. Presenters will discuss the current data gaps facing the company and how Alteryx is helping fill them out as well as share interesting stories of how the company is using Alteryx across different functions for solving specific business problems.
Preethi Elango, Business Consultant, Enterprise Data Strategy,
Tom Laney, CFA, Business Consultant, Corporate Strategy, Southwest Airlines
Chick-fil-A: Scaling Analytic Insights for Organizational Growth
Recently named the largest chicken restaurant in the U.S., Chick-fil-A has experienced rapid organizational growth. At the same time, the systems and processes needed to scale that growth have needed to keep pace as well.
Reporting, Analytics, and Customer Loyalty
In this session, you’ll hear how Chick-fil-A has improved customer loyalty by scaling analytic insights for organizational growth by tackling tough data and analytics challenges such as loyalty program analytics; using Amazon Web Services' Redshift for advanced processing; and creating well-structured data for Tableau dashboards as well as rapid and repeatable deployment of analytics workflows.
Justin Winter, Manager, Supply Chain Analytics, Chick-fil-A, Inc.
Operational Tax Analytics
In this session, you’ll hear how Chick-fil-A has improved operational taxes by scaling analytic insights for organizational growth by tackling tough data and analytics challenges such as sales tax regulatory filings, compliance, and audits; reducing risk and increasing value as well as tax savings opportunities; and moving from a traditional tax data handling approach to a transformative approach that shortened compliance life-cycle and increased efficiency.
Matt Burton, Sr. Supervisor, Tax & Foundation Services, Chick-fil-A, Inc.