Clear Channel Outdoor

The Situation

Clear Channel Outdoor is one of the world's largest outdoor advertising companies with close to one million displays in over 40 countries across five continents, including 49 of the 50 largest markets in the United States, and offers many types of displays across its global platform to meet the advertising needs of its customers. The company consults with its advertising clients in these many hundreds of major metropolitan markets to determine the best means and placement vehicles to reach a particular audience and consumer segment targeted by each client's offerings and advertising messages.

The Solution

By using the Alteryx platform, looking at different Census data or incorporating the firm's syndicated surveys, Clear Channel Outdoor has been able to precisely match-up the best set of targeted outdoor advertising vehicles available in each market to effectively reach a client's specific set of consumer profiles.

Alteryx provides the research and mapping data we need in a seamless package. That benefit improves our sales every day.

- Andrew Marcus, VP and Director of Research at Clear Channel Outdoor

The Results

Alteryx has provided Clear Channel Outdoor with the fastest, most advanced market and consumer analytics platform available to serve its global workforce and client base. With a long history as a web-based platform, including integrated data from the leading demographic, firmographic and market research sources, Clear Channel Outdoor has credited Alteryx with delivering "research information that makes an impact on our sales every day."