Industry
: MarketingData Stack
: Google Cloud, Google Cloud Dataprep, BigQueryRegion
: North AmericaIncreased their customer base
Achieved their growth goals
SearchKings identified 3 specific challenges that they tried to address prior to implementing Google Cloud Dataprep:
SearchKings is managing approximately $500,000 of digital spend every day. Optimization of campaign, attribution models, and data-driven decision making are at the core of customer offerings. Through engagement with Google Cloud Dataprep, SearchKings built data flows that introduced proprietary KPI that leverage data sets from various sources.
With Google Cloud Dataprep, SearchKings was able to combine award-winning technology and expertise to effectively support smaller organizations to implement new tools at scale; as a result doubling their customer base.
Data optimization allowed for faster access to industry insights to make data-driven decisions and better advise clients on investments and marketing spend.
Data prep for self-service insight was a new initiative at SearchKings and with Google Cloud Dataprep team’s help they achieved their initial growth goals within six months.
SearchKings is a digital advertising agency that focuses on lead generation campaigns for small businesses in home services and professional services companies.
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