Alteryx Analytics

Experian Marketing Services

Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70%

CHALLENGE
Experian Marketing Services wanted to accelerate the process for processing very large, inconsistent client data files. In addition, the company wanted to reduce both the cost and time to deliver output to clients as well as add real-time access to analytical capabilities.

SOLUTION
Experian Marketing Services uses Alteryx as a single platform for data blending and analysis, delivering faster data processing and analysis in a repeatable and scalable manner.

RESULTS

  • Deeper Insights: Processed multiple files with millions of records in a fraction of the time previously required, providing customers with actionable insight
  • Hours vs. Weeks: Reduced data processing and analysis time from hours to mere minutes
  • Intuitive Workflow: Included customer demographic and spatial data in a single analytic workflow

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