As a customized database provider in the telecommunications industry, GeoResults delivers highly precise and customized market analysis products to aid marketing, network build-out, and competitor intelligence planning for companies in this space. Because of these unique requirements, the company had no means of preparing ahead of time canned solutions that would serve each new prospective client. Product development had been requiring considerable manual work that utilized multiple analytic systems. This manual effort was often extremely time-consuming as regular custom development was necessary to manage the diversity of the data and data sources by geography needing to be analyzed to deliver a final solution.
GeoResults analysts have used the Alteryx platform to automate and standardize transparent extract, transform and load routines for combining and integrating any type and quantity of data needing to be analyzed and indexed, or retrieved using any resolution of spatial query. Because of the speed and transparency achieved during this critical initial phase of development, the company is then able to apply fast and flexible ad hoc analytic workflow features of Alteryx to generate and iterate precise custom solutions for each client in near real-time.
Alteryx delivered the immediate ability to conduct massive data retrieval and compilation of each client's custom database in a standardized and repeatable way at a fraction of the time and with fewer resources.
- Ted Shields, President and CEO at GeoResults
This resulted in tremendous operational cost savings from the very start. The ROI the company realized from using Alteryx versus the previous processes and solutions was instantaneous.
Ted Shields, the company's president, explains "Alteryx brings value to GeoResults' clients by allowing us to be more customized in the solutions that we provide in our informational databases. Every informational database we sell to our clients is customized to their needs, so being able to massively query, construct a set of records that meet the demands that they need, is not an easy task. Alteryx lets us do that in hours now instead of days. So, the turnaround is faster, the cost is cheaper, and our clients are happier because each quarter when they ask for a refresh, it's exactly the same, there are no errors in the process."