Alteryx Analytics

Southern States Cooperative

Southern States Cooperative Uses Alteryx to Improve Direct Mail Response Rates and Gross Margins

CHALLENGE
Southern States Cooperative wanted to better target, produce, and generate maximum revenue from its many direct mail efforts.

SOLUTION
Southern States Cooperative uses predictive analytics within Alteryx to improve the performance of its direct mail efforts and deploys dozens of analytics applications throughout the company to help make better business decisions.

RESULTS

  • Deeper Insights: Reduced direct mail costs while increasing response rates and revenue through better identification of target customers
  • Hours vs. Weeks: Sped up timeto-insight from weeks to mere hours and increased volume of insights gathered
  • Intuitive Workflow: Conducted all analysis in a single workflow, including data extraction, cleansing, exploration, and modelingConducted all analysis in a single workflow, including data extraction, cleansing, exploration, and modeling

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