Alteryx Analytics

TargetSmart Creates a Comprehensive National Voter Profiling Database Using Data Blending in Alteryx

TargetSmart Creates a Comprehensive National Voter Profiling Database Using Data Blending in Alteryx

CHALLENGE
For the Obama for America Campaign, TargetSmart needed to build voter propensity models and score national files for a variety of political fundraisers. Campaign staff required up-to-date, accurate phone and text-message lists at hundreds of locations around the country, in a matter of hours, not days.

SOLUTION
Alteryx allowed TargetSmart to blend a multitude of data sources into a comprehensive national voter profiling database. The incredibly fast, built-in data-cleansing and geo-coding capabilities of Alteryx proved to be critical for TargetSmart customers, who relied upon these capabilities to combine, clean, search, and sort lists of voter prospects by address and phone.

RESULTS

  • Deeper Insights: Increased market share and experienced 400 percent greater than projected revenue performance due to better, more accurate data delivered to customers
  • Hours vs. Weeks: Blended multiple, disparate data sources spanning decades of voter information into a comprehensive voter registration data warehouse in three weeks versus three months
  • Intuitive Workflow: Compiled reports in a matter of minutes instead of several days, enabling clients to recieve results with tight turnarounds

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