TargetSmart Creates a Comprehensive National Voter Profiling Database Using Data Blending in Alteryx
For the Obama for America Campaign, TargetSmart needed to build voter propensity models and score national files for a variety of political fundraisers. Campaign staff required up-to-date, accurate phone and text-message lists at hundreds of locations around the country, in a matter of hours, not days.
Alteryx allowed TargetSmart to blend a multitude of data sources into a comprehensive national voter profiling database. The incredibly fast, built-in data-cleansing and geo-coding capabilities of Alteryx proved to be critical for TargetSmart customers, who relied upon these capabilities to combine, clean, search, and sort lists of voter prospects by address and phone.
- Deeper Insights: Increased market share and experienced 400 percent greater than projected revenue performance due to better, more accurate data delivered to customers
- Hours vs. Weeks: Blended multiple, disparate data sources spanning decades of voter information into a comprehensive voter registration data warehouse in three weeks versus three months
- Intuitive Workflow: Compiled reports in a matter of minutes instead of several days, enabling clients to recieve results with tight turnarounds