Consumer Packaged Goods

Achieve targeted, 'no-risk' merchandising with deeper insights into consumers and products.

Leadership in the consumer packaged goods (CPG) sector requires deep insights into customers, products and geography. Manufacturers and their retail partners must work together to locate and profile their best customers, define trade areas, predict product demand and buying preferences, and make fact-based decisions down to the level of individual stores, departments, and SKUs. They also have to factor in seasonality, the product assortments, and the promotions that will be most effective in a given trade area.

All of these tasks have one element in common - location. Store-specific POS data needs to be matched to the local demographics, compared with RFSM data, then analyzed and reported in highly visual formats to promote best-practice decision making at every level. However, all this is much easier said than done...

Detailed and reliable speed-to-market planning requires a mastery of geographic business intelligence few CPG organizations can apply in as timely and as comprehensive a manner as they would like. For one, there's a huge hurdle to clear: The processing of massive amounts of internal and external data - spatial and non-spatial - needed to drive rapid and insightful business intelligence, brings most BI solutions to their knees.

Alteryx is different. Unlike conventional GIS or SQL tools, the fully integrated Alteryx geographic business intelligence platform delivers marketplace insights in minutes or hours, not days or weeks. You and your retail partners will have near real-time access to the freshest data on customers, POS data, and market conditions by store location, from which you can share powerful RFSM analytics with your brands and buyers.

Business Leaders IT Leaders Analysts
  • Targeted merchandising down to the block and household level
  • Automate RFSM best-practice workflows network-wide
  • Get solid justifications for your retail network expansion and product build schedules
  • The right product mix at the right stores, at the right time and price
  • Simplify business application support and database integration
  • Remove data access bottlenecks and automate repetitive tasks
  • Reduce the total cost of ownership (TCO) of applications
  • Deliver more services and solutions with fewer tools to manage?
  • Rapidly access and integrate the latest data for market demographics, POS, and inventory planning
  • Track the competition's revenue down to the department level
  • Deliver detailed, on-demand analyses in minutes, for ad hoc or standard questions
  • Spend more time analyzing data, and less time gathering it?

Alteryx software leverages your existing IT assets and adds an integration & analytical layer that accelerates and automates BI and business processes. Users at all skill levels can use the seamlessly integrated Alteryx environment to perform such critical tasks as:

  • Trade area profiling
  • Site selection evaluations
  • POS validation analysis
  • Sister store correlations and rankings
  • Flow replenishment reports
  • Panel and shopper analysis
  • Demand forecasting, by SKU
  • Consumer demographics & profiling
  • Consumer brand & product preferences
  • Product allocations
  • Gap analysis

Browse the solution scenarios below and see how leading CPG organizations are using Alteryx to optimize their networks, drive revenue, and share best-practice analyses internally and with their external retail partners.

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