VF Corporation Increases Profitability and Stays Ahead of the Competition with Alteryx
Leadership in the consumer packaged goods (CPG) sector requires deep insights into consumers, products and geography. Manufacturers and their retail partners must work together to locate and profile their best consumers, and then get the right products to them through the right channels. Optimal assortment planning requires accounting for seasonality, channel conflict, and changing demographics, faster than traditional solutions can deliver.
For CPG analysts to gain insights in the time required to support decisions, they need the ability to prep, blend and analyze all relevant data themselves, without IT dependence or delays.
With self-service data analytics from Alteryx: