Andrew Seville, Experian Marketing Services
With an insurmountable amount of information available at their fingertips — about products, brands, prices, competitive offerings, and more — customers today are more in‐charge than ever before. They want what they want, where they want it. To continue serving your existing customers, prevent attrition, and build stronger relationships, you need to offer them the right product, at the right time, through the right channel, using the right message.
Alteryx allows you to prep, blend, and analyze all your customer data from all channels and systems in a repeatable analytic workflow, and easily enrich it with integrated demographic, firmographic, segmentation, and geo‐spatial data, so you have a 360‐degree view of your customer.
With self-service data analytics from Alteryx, you can: