Produce targeted direct mail lists using demographic, boundary, and engineering data

The challenge

Generate targeted mailing lists based on searches of households within certain wire- or rate-center boundaries or coverage maps. Score, rank or filter the list using demographic/psychographic characteristics, customer records, internal BSS, OSS or OSP information, or any other data source.

The solution

Use Alteryx to rapidly integrate and process the massive amounts of diverse, multivariate data needed to generate targeted mailing lists on a trade area basis. Because Alteryx rapidly combines and analyzes spatial and non-spatial data, it's a straightforward process to quickly create mailing lists that link your most profitable consumer profiles to your most compelling offers.

By offering such precise and rapid targeting, Alteryx helps optimize the count and overall expense of mailings, while increasing response rates and eliminating waste.

In addition to U.S. Census data with the most current demographic trend projections, Alteryx is also available pre-loaded with datasets from such authoritative sources as AGS, Experian, GeoResults, GeoWireless, and Sammamish.

Benefits for business leaders

• Increase response rates and decrease mailing costs by using more targeted lists
• Accelerate decision-making using insights from all your data resources and current IT assets
• Blend & analyze all your key data – wired or wireless boundaries, competitive analyses, consumer profiling, internal engineering data, customer records, and more

Benefits for analysts

• Access & use the latest information regardless of its format, complexity or location
• Use any network parameters, including NPA and LATA boundaries, OSS and BSS data, .GRD spatial data, consumer segmentation profiles, or any standard or custom boundaries
• Increase response rates and decrease mailing expenses by using lists that precisely target your best customer profiles

Download the report

Download the free direct mail report from Alteryx (750 KB)

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