Use profile insights to drive media evaluations on a market-by-market basis

The challenge

Combine Marketing, Engineering, and Customer Care data to identify the best mix of media (TV, cable, web, print, direct mail, out-of-home, or radio) to deliver the right message to your top customers in each trade area.

The solution

Identify your best potential customers and match their demographic profiles with their local advertising media of choice. This requires a tool that can quickly access and analyze huge amounts of diverse, multivariate data.

Leading Communications businesses use Alteryx because it is optimized to integrate and analyze massive amounts of complex spatial and non-spatial data. This allows Marketing to conduct or guide advertising buyers with effective, store-specific media evaluations.

Alteryx offers immediate access to all of your key data – demographic/psychographic attributes for prospects, customer records, internal BSS, OSS or OSP information, Central Office Locations, NPA and LATA Boundaries, and data from virtually any other internal or external source.

Alteryx is also available pre-loaded with datasets from such authoritative sources as GeoResults, GeoWireless, Experian and the U.S. Census.

Benefits for business leaders

• Target offers to your most profitable consumers by advertising on their preferred media
• Blend and analyze all your key data – wired or wireless boundaries, competitive analyses, consumer profiling, internal engineering data, customer records, and more
• Accelerate decision-making using insights from all your data resources and current IT assets
• Plan and measure advertising spend by consumer segment, media channel, and product segmentation match

Benefits for analysts

• Spend more time analyzing data, instead of gathering it
• Access and use the latest information regardless of its format, complexity or location
• Use any network parameters, including OSS and BSS data, GRD spatial data, NPA and LATA boundaries, consumer profiles, or any standard or custom boundaries
• Deliver same-day analyses that include presentation quality tables, charts and maps

Download the report

Download the free media evaluation report from Alteryx (535 KB)

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