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Business intelligence, processes converge to drive next-generation business decision-making

Study defines new trends in flexible deployments, single-vendor solutions, pre-packaged content

Orange, CA – January 19, 2011 – Recent advancements in software capabilities, technologies and deployments are shifting Business Intelligence (BI) paradigms, and are changing the way companies do business.

According to a Forrester Consulting study commissioned by Geographic Business Intelligence® software developer Alteryx®, Inc., industries such as retail, real estate, banking and telecommunications are moving quickly toward single-vendor BI solutions and pre-packaged content, converging business processes toward a new generation of best-practice decision-making.

The Forrester study from October 2010, Integrated And Flexible Business Intelligence Solutions Are Vital For Better Business Decisions, identifies and outlines the state-of-the-art in BI best practices, and how convergence of end-to-end solutions and business processes are boosting enterprise performance and ROI. Flexible use scenarios are cited in various examples of how next-generation deployments are driving decisions in the cloud for convenience, and on-premise for security priorities. [For a copy of the report, click here.]

“Anywhere where it’s cost-effective and reveals proprietary data, there are benefits to a flexible deployment option such as on-premise, hosted or SaaS,” said an IT director at a leading apparel company who was interviewed during the study. “[The] question is, does anyone else have access to it?”

The findings support Forrester Research, Inc.’s Boris Evelson’s December 23, 2010, BI Maturity In The Enterprise: 2010 Update that identifies strong trends in agile BI with less centralization, and more pervasive use across wide-ranging vertical markets and industry categories. Talent and skills are in demand, as more enterprises are combining BI and spatial analytics into their traditional business processes. Evelson will share new research and address the state-of-the-art in BI strategies when he keynotes the Alteryx Business Leader Summit on March 9th at the Omni Interlocken Resort in Broomfield, Colo.

“Although BI is one of the original software application disciplines, spatial analytics, pre-packaged content and single-vendor solutions are helping to shift paradigms across multiple vertical markets in the BI software space,” said Alteryx CEO Dean Stoecker.

“More than a map in the cloud, spatial requires integrated, end-to-end solutions and an architectural platform that can cross the chasms between the desktop and the cloud,” said Stoecker. “The code base of the future is already transcending geospatial processing and moving toward solving multi-disciplined business problems, and changing the very nature of BI and its inter-relationship with the science of business process.”

The company’s latest offering, Alteryx 2011, is a seamlessly integrated BI platform delivering robust consumer profiling and behavior segmentation tools, advanced processing of spatial and non-spatial data, and a full range of BI functionality, including Spatial Processing; Extract, Transform and Load (ETL); Address Hygiene and Data Quality; BI Analytics; Reporting and Visualization; and Customer Data Integration (CDI).

Alteryx 2011 builds on the company’s proven technologies and now incorporates several enhanced BI features previously only available as standalone offerings:

  • Location Optimization for planning business network expansions and/or contractions
  • Behavioral Analytics for consumer profiling and segmentation
  • Automated Module Packaging for simple, enterprise-wide distribution
  • New Tool Suites with enhanced analytics and expanded charting options
  • New Macros that add iterative processing capabilities and additional optimization options

About Alteryx

Solving business problems for nearly a quarter-million users worldwide, Alteryx is driving the global revolution in Geographic Business Intelligence®. Through smart, extensible solutions from the desktop to the web, the Alteryx software platform delivers the fastest, most comprehensive consumer, business and market insights to the Fortune 500, mid-market companies, government and academia. Alteryx hosted, on-premise and SaaS solutions integrate spatial intelligence into enterprise workflows, seamlessly scaled across local, regional and global markets. Inspiring ingenuity since 1997, Alteryx, Inc. is headquartered in Orange, Calif., with its Technology Center in Boulder, Colo. For more information please visit

Alteryx and Geographic Business Intelligence are registered trademarks of Alteryx, Inc.