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Strategic Analytics solution provider Alteryx announces marked growth and unprecedented customer retention in 2011

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Irvine, CA - January 23, 2012 - Alteryx Inc., the leading provider of Strategic Analytics, today announced significant business, customer, and partner momentum with its analytic solutions for enterprise and SMB companies.

In 2011, Alteryx generated a 33 percent year-over-year increase in billings, as well as a 120 percent year-over-year increase in customer resell. Alteryx holds a 98 percent customer satisfaction score and a 100 percent customer retention rate - the highest in the industry.

Fueled by strong customer deployment, Alteryx increased employee headcount 69 percent to 135 in 2011. To better serve customers and increase the company's national presence, Alteryx opened new offices in Chicago and Dallas in 2011, adding to its corporate headquarters in Irvine, Calif. and office in Boulder, Colo. These milestones position Alteryx for long-term growth across multiple markets and verticals.

"We've been focused for the past few years on strengthening our strategic analytics platform, and now we're seeing the reward for that work as Data Artisans and business leaders recognize the inherent benefits of Alteryx. No other Business Intelligence applications platform delivers fast, extensible, and strategic analytics tools and services the way Alteryx does," said Dean Stoecker, CEO of Alteryx. "Our expanding customer base, substantial increase in employee base, and unprecedented customer retention rate are proof that our solution is enabling our customers to achieve marked business goals and improved processes that impact their bottom lines."

"Few BI products allow companies to analyze their spatial data visually - distance to stores and telecom coverage areas - for example," said Cindi Howson, Founder of BI Scorecard. "Alteryx has some unique capabilities in this area, and also combines the flexibility to access multiple data sources with business analysts' ability to design their own applications. They're a company to watch in 2012."

Alteryx has established an impressive cadre of customer wins heading into 2012 that includes brands such as Boy Scouts of America, Cushman & Wakefield, Forum Analytics, Kaiser Permanente, MQ&C Advertising, Novus Media, and the United States Census, among others. Users depend on the power of Alteryx for text analytics, allowing customers to marry qualitative info to quantitative findings, and then transform it into meaningful insight.

Forum Analytics

A best-in-class solution provider creating mission critical mapping solutions powered by modeling and analytics, Forum Analytics has been serving the franchise and retail industries since 2001. Forum knows consumer-orientated application development. Just a few clients include household names such as Verizon Wireless, Sephora, Ace Hardware, Pearle Vision, Napa Auto, Little Caesars, J. Crew, Sears, Yum Brands, and Trek Bicycles.

"We're excited to team with a company like Alteryx, which is a leader on the forefront of geospatial analytics in the private sector," said Paul Sill, Principal at Forum Analytics. We will be leveraging the desktop development simplicity of Alteryx with our Forum Analytics capabilities delivered interactively via the Web to serve power users and business leaders with a complete solution."


Kristalytics ( provides premium, integrated marketing solutions. They combine the finesse and attention to detail of a boutique advertising agency with the media buying prowess and sophisticated analytics of a global marketing firm. Using Alteryx, they've built advanced analytic applications that provide a significant and improved geo-targeted optimization of Google AdWords spend and plans are in the works for a SaaS service to help customers drive value from the Google platform. This is a real game changer in digital media as advertisers seek greater efficiency in their ad budgets. In early tests, the deployment of Alteryx with the Kristalytics optimization models is resulting in 20 - 30% improvements to conversion rates and 30 - 40% improvements in value per visit, all with the same media budget.

Kristalytics customer and e-commerce retailer has seen its business go from startup to 2.5 million in sales over the past two years. "We are very passionate about testing our AdWords campaigns," said Greg Jerum, Co-owner of The Uncommon Dog. "We've been running tests for about six months on both the Alteryx and the earlier Kristalytics models using ZIP codes. Cost per converted sale has fallen up to 25% and value per website visitor has risen as much as 38% against our baseline campaigns. The ability to have Alteryx analyze the population density and per capita concentration of our best market segments and translate them into target geographies in AdWords also allows us to adjust our bid prices in the areas that are worth bidding more."

About Alteryx

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and San Francisco, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at or call 1-888-836-4274.