Irvine, Calif., January 31, 2013 – Alteryx, Inc., the leading provider of Strategic Analytics, and AbsolutData, a leading provider of data analytics services to global organizations, today announced a partnership to deliver strategic customer analytics solutions. These solutions are focused on solving the business challenges created by today’s fragmented customer marketing channels, engagement systems, Big Data and disparate customer data sources.
“The partnership between Alteryx and AbsolutData will help organizations to fully understand, and deliver profitable, multi-channel customer analytics without requiring long data-unification projects,” said Paul Evans, senior vice president, Alteryx. “AbsolutData brings proven analytical services for customer and marketing insight that combined with the Alteryx Strategic Analytics platform will help our clients improve customer profitability and loyalty.”
Working together, the companies allow customers to realize greater growth options and cost savings through targeted marketing, predictive analytics, and customer insight analytics. Alteryx and AbsolutData bring expertise across industries such as consumer packaged goods, retail, and telecommunications. Leveraging this expertise, with global services and a strong technology platform, the companies will empower business decision makers with analytic applications that directly deliver customer insight.
“Organizations are looking for ways to use analytics to drive real business value from their marketing, customer engagement, and communications,” stated Anil Kaul, CEO, AbsolutData. “AbsolutData’s fanatical focus on delivering impactful analytics allows our clients to drive the biggest business impact from their data, and the Alteryx platform offers a powerful set of capabilities that help us to get this value to our clients in a fraction of the time of other solutions.”
Alteryx also announced that AbsolutData has signed on as a sponsor for the Alteryx Inspire 2013 conference (#Inspire13). As a platinum sponsor of the conference, AbsolutData will highlight how it enables clients to leverage intelligent analytics to drive business results. The conference will be March 5 – 7, 2013 in Phoenix, AZ. View the Alteryx Inspire 2013 page to learn more about the agenda and sponsors.
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