Alteryx and AbsolutData Partnership Delivers Strategic Customer Analytics

Irvine, Calif., January 31, 2013 – Alteryx, Inc., the leading provider of Strategic Analytics, and AbsolutData, a leading provider of data analytics services to global organizations, today announced a partnership to deliver strategic customer analytics solutions. These solutions are focused on solving the business challenges created by today’s fragmented customer marketing channels, engagement systems, Big Data and disparate customer data sources.

“The partnership between Alteryx and AbsolutData will help organizations to fully understand, and deliver profitable, multi-channel customer analytics without requiring long data-unification projects,” said Paul Evans, senior vice president, Alteryx.  “AbsolutData brings proven analytical services for customer and marketing insight that combined with the Alteryx Strategic Analytics platform will help our clients improve customer profitability and loyalty.”

Working together, the companies allow customers to realize greater growth options and cost savings through targeted marketing, predictive analytics, and customer insight analytics.  Alteryx and AbsolutData bring expertise across industries such as consumer packaged goods, retail, and telecommunications.  Leveraging this expertise, with global services and a strong technology platform, the companies will empower business decision makers with analytic applications that directly deliver customer insight.

“Organizations are looking for ways to use analytics to drive real business value from their marketing, customer engagement, and communications,” stated Anil Kaul, CEO, AbsolutData. “AbsolutData’s fanatical focus on delivering impactful analytics allows our clients to drive the biggest business impact from their data, and the Alteryx platform offers a powerful set of capabilities that help us to get this value to our clients in a fraction of the time of other solutions.”

Alteryx also announced that AbsolutData has signed on as a sponsor for the Alteryx Inspire 2013 conference (#Inspire13).  As a platinum sponsor of the conference, AbsolutData will highlight how it enables clients to leverage intelligent analytics to drive business results. The conference will be March 5 – 7, 2013 in Phoenix, AZ.  View the Alteryx Inspire 2013 page to learn more about the agenda and sponsors.

Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.  Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide.  Visit Alteryx, the leader in Strategic Analytics, today at www.alteryx.com or call 1-888-836-4274.

AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London, Singapore and Gurgaon.

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