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Alteryx Launches 'Big Data Analytics for Dummies'

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Alteryx Special Edition provides step-by-step guide to ‘Humanize Big Data’

Irvine, Calif., February 21, 2013 – Today, Alteryx, Inc., the leading provider of Strategic Analytics, released the ‘Big Data Analytics for Dummies – Alteryx Special Edition’ guide, created in cooperation with John Wiley & Sons, Inc., the publishers of the world's bestselling knowledge reference brand.

The ‘For Dummies’ book provides business users with the guidance they need to put Big Data into practice.  The guide also demonstrates how to maximize the value from Big Data, leveraging analytic applications, as well as improved decision-making by combining Big Data with sophisticated analytics such as predictive or spatial.

“Businesses are being overwhelmed by vast amounts of data – and while new sources of Big Data present new opportunities, many need guidance on how to turn that data into useful analytics that drive strategic decisions,” said Rick Schultz, senior vice president of marketing, Alteryx. “With ‘Big Data Analytics for Dummies,’ Alteryx is giving data analysts and business users of all skill levels the platform, tools and applications to easily process and analyze Big Data in order to make better business decisions with all of the relevant information.”

‘Big Data Analytics for Dummies – Alteryx Special Edition’ further emphasizes the Alteryx commitment to Humanize Big Data by delivering a platform that simplifies access to data and strategic analytics for line-of-business analysts and business leaders. Through in-depth knowledge of the Big Data landscape, Alteryx aims to help business users gain insights from their data, improve business decision making and bolster the bottom-line.

Online copies of the book are available on the Alteryx Web site.

About Alteryx, Inc.
Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.  Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide.  Visit Alteryx, the leader in Strategic Analytics, today at or call 1-888-836-4274.


Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter