Alteryx Honored as 2013 Red Herring Top 100 North America Tech Startup

Irvine, Calif., May 30, 2013 – Alteryx, Inc., the leading provider of Strategic Analytics, today announced that it has been named a Red Herring Top 100 North America winner.  For Alteryx, the win comes on the heels of $12 million in financing from Toba Capital and SAP Ventures and the recent release of Project Edition, a free version of its Analytic Designer that further supports the Humanization of Big Data by putting powerful analytics into the hands of any business analyst.

“With an unprecedented amount of data readily available, Alteryx is committed to helping organizations Humanize Big Data to find data-driven solutions to business-critical problems,” said Dean Stoecker, CEO of Alteryx. “Receiving industry recognition for our leadership in Strategic Analytics reaffirms our noticeable market disruption verses traditional vendors; providing data analysts with an easy way to perform Big Data analytics and customer insight faster than ever.”

Red Herring’s editorial staff evaluated the Top 100 North America finalists on both quantitative and qualitative criteria, such as financial performance, technology innovation and intellectual property, management quality, business model, customer footprint, and market penetration. This assessment of potential was complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

“In 2013, selecting the Top 100 achievers was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “In fact, we had the toughest time in years because so many entrepreneurs have crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Alteryx embodies the vision, drive and innovation that define a successful entrepreneurial venture. Alteryx should be proud of its accomplishment, as the competition was very strong.”

Since 1996, Red Herring keeps tabs on the up-and-comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Marin Software, Palo Alto Networks and eBay would change the way we live and work.

For a full list of winners of the Red Herring 100 North Americas, visit

About Alteryx, Inc.

Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth. Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue. It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald’s rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide. Visit Alteryx, the leader in Strategic Analytics, today at or call 1-888-836-4274.

Alteryx is a registered trademark of Alteryx, Inc.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter