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Alteryx Joins The Marketing Cloud to Deliver Analytics Leadership to Marketing Organizations

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Alteryx is the latest Vendor to join The Marketing Cloud™

Irvine, Calif., July 11, 2013Alteryx, Inc., the leading provider of Strategic Analytics software, today announced it has joined The Marketing Cloud™ to provide the analytics expertise supporting the organization’s mission to make internal marketing functions more efficient and external marketing programs more effective.

The Marketing Cloud™ is comprised of marketing-focused SaaS companies, such as Vocus and others that share a common vision for:

  • Driving revenue through powerful and easy marketing solutions
  • Demonstrating marketing’s impact on revenue and improving marketing ROI
  • Delivering quick time to value and easy implementation
  • Innovating and disrupting their industries

The next Marketing Cloud™ activity is a July 18th virtual conference entitled, ‘TRENDS: 14 Sessions of Customer Examples and Best Practices.’ Alteryx will present on trends in customer analytics during a 10:30 a.m. PDT session.  Register here to attend this virtual conference.

A 2013 Red Herring Top 100 North America Tech Startup honoree, Alteryx was also listed by Wikibon as one of the top 10 pure play Big Data vendors, and  recently announced $12 million in financing from Toba Capital and SAP Ventures.  The company also recently announced the release of Project Edition, a free version of its Analytic Designer that further supports the Humanization of Big Data by putting powerful analytics into the hands of any business analyst.


About Alteryx, Inc.

Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.  Alteryx Strategic Analytics runs analytic applications that empower executives to identify and seize market opportunities, outsmart their competitors, increase customer loyalty and drive more revenue.  It Humanizes Big Data by enabling business analysts and Data Artisans to combine Big Data with market knowledge, location insight, and business intelligence; easily perform predictive and spatial analytics; and produce analytic apps that can be shared via the private cloud or the Alteryx Analytics Gallery public cloud. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily. Headquartered in Irvine, California, and with offices in Boulder and Silicon Valley, Alteryx empowers 250+ customers and 200,000+ users worldwide.  Visit Alteryx, the leader in Strategic Analytics, today at or call 1-888-836-4274.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter