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iInside Partners with Alteryx to Blend Data for In-store Analytics and Deliver Greater Retail Insights

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Aggregated shopper traffic behavior, patterns and trends will be demonstrated at National Retail Federation's 2014 Convention and Expo in New York

Irvine, Calif. and Yorba Linda, Calif. — Jan. 10, 2014 — Alteryx, a leader in data blending and advanced analytics, announced today that Alteryx and iInside, the leader in location-based indoor analytics, have partnered to combine customer location data with other relevant consumer data to deliver richer Retail Customer Analytics. iInside delivers significant business insight through highly precise, reliable department-level shopper traffic metrics, improving retailers' understanding of their customers and helping them to improve performance, loyalty and the overall shopping experience.

"The need to better understand shopper behavior across all channels, combined with access to new sources of data, continues to fuel huge advancements in Retail Customer Analytics and increases Retailers' appetite to blend data from a wide range of sources," said Rick Schultz, senior vice president of Marketing at Alteryx. "Through its In-Store solution, iInside is helping retailers understand where shoppers spend their time, departmental visitor trends, repeat visits, customer intent, path to purchase and more. Alteryx helps by blending this type of granular data with other relevant aggregated customer data to sharpen Retailers' insight and inform their decisions to modify store layouts, sales models and labor-hour scenarios."

"iInside enables retailers to measure shopper behavior with unequalled precision throughout the in-store environment, delivering highly reliable metrics on marketing and merchandising campaigns, store design, workforce allocations and other key performance indicators," said Jon Rosen, executive vice president at iInside. "Our partnership with Alteryx increases our ability to combine in-store data with current market or aggregated customer data, ultimately helping retailers achieve new opportunities for increased profitability."

Big Data Analytics, including data blending, is essential to developing rapid insights to help companies improve costs, retain and grow customers and innovate their business. The Alteryx Strategic Analytics platform is part of a new guard of companies who enable line-of-business analysts to easily perform advanced analytics in hours, not weeks, without the need for coding. By quickly incorporating data from companies like iInside, retailers can make their store experience more engaging, interactive and rewarding.

Join both companies next week at National Retail Federation, NRF, for a preview on how this type of insight might work for your company. Alteryx will be in booth #1139, and iInside is exhibiting in booth #650.

Also while at NRF, Rick Schultz will be presenting with Alteryx customer, Belk, at a Big !deas session on Tuesday, January 14th, at 2:30pm. The session is entitled, "Dial up Loyalty and Experience with Multi-channel Customer Analytics," and will be in Room 3, Level 3 Expo Hall.

About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 300 customers, including Experian, Kaiser, Ford, and McDonald's, and 200,000+ users worldwide rely on Alteryx daily. Visit or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.

About iInside

With more 30 global patents and over 15 years of unrivaled expertise, iInside, a WirelessWERX company, is the best-in-class choice for consumer analytics and indoor positioning solutions. From traffic path and heat maps and sophisticated shopper analytics to performance indexes and conversion metrics, iInside's privacy-compliant solutions helps its clients increase revenue and improve operational efficiency. For more information, visit

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter

Kellie Peterson
Office: 714-685-9776 x1006