navy blue background with shapes

Alteryx 'Data Blending For Dummies' Special Edition Book Now Available for Free Download

navy blue background with shapes

Based on Wiley’s Popular For Dummies® Format, New Book for Data Analysts Makes Data Blending Easy to Understand and Use

Irvine, Calif., October 30, 2014 Alteryx, Inc., the leader in data blending and advanced analytics, today announced the release ofData Blending For Dummies®, Alteryx Special Edition, a new book that explains how data analysts can use data blending to support business decision making. This Special Edition release, now available in eBook format, is a new addition to the ‘For Dummies’ line up— the world’s best-selling reference series and a branded imprint of Wiley.

“As the amount of data available to analysts continues to grow, the time and process needed to blend the data to deliver business insights becomes more challenging,” said Rick Schultz, senior vice president of marketing at Alteryx. “To gain a competitive edge, data analysts need to be agile and Data Blending For Dummies will help them learn how to cut time-intensive, tedious processes—ultimately helping their company make faster, better-informed business decisions.”

Readers of Data Blending For Dummies, Alteryx Special Edition, will learn what data blending is and how to:

  • Improve the data preparation process allowing data analysts to support business decision makers
  • Identify what features to look for in data blending tools
  • Successfully deploy data blending within a business environment
  • Gain a competitive advantage using data blending tools to increase data analyst efficiency

Data blending allows data analysts to leverage data from multiple relevant sources, including Big Data, the cloud, social media, third-party data providers, in-house databases, and more. Traditionally the data preparation and cleansing aspect, in order to perform advanced analytics has been an industry challenge. With the intuitive software platform from Alteryx it empowers analysts to significantly reduce the amount of time to insight by hours, not the weeks typical of legacy approaches.

The new book, Data Blending For Dummies, Alteryx Special Edition, is available electronically. Download a free copy of the eBook, compliments of Alteryx.

About For Dummies®

After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world's bestselling reference series, well known for enriching people's lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is "more than a publishing phenomenon … [it is] a sign of the times," [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including e-books, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit For Dummies is a branded imprint of Wiley.

About Alteryx, Inc.

Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 600 customers and thousands of data analysts worldwide rely on Alteryx daily. Visit or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.

Media Contacts
Brandy S. Baxter
Alteryx, Inc.
Office: 650-375-2907
Twitter: @brandysbaxter