MARKETING ANALYTICS TEMPLATE

Marketing is all about attracting, retaining, and building profitable relationships with your customers. But how do you know which customers to target, which campaigns to run, and which marketing programs to invest in? Jumpstart your marketing analytics with everything you need to perform Customer Acquisition Analysis, Customer Segmentation, Customer Sentiment Analysis, Lifetime Value Analysis, and Offer Responsiveness with Alteryx Marketing Analytics Templates.

Template Features

CUSTOMER SEGMENTATION

See an example of how a company can optimize customer messaging through segmentation of their customer base—with customer demographic and psychographic data analyzed to create unique customer segments for marketing.

 

CUSTOMER ACQUISTION

Learn how a company can optimize channel-based marketing and product assortment by analyzing channel-specific data from various internal sources.

 

CUSTOMER SENTIMENT

Quickly learn how Alteryx can be used to prepare survey data for sentiment analysis and how data prep tools are used to clean and reformat survey data for visualization in Tableau.

 

OFFER RESPONSIVENESS

Discover how A/B Testing tools can be used to experiment with different messaging for various customer segments. See how a store experimented with offer language on two different ad networks, comparing click-through rates by language and segment.

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"We have received multiple benefits from this project. The biggest one is being able to turn around a full in-depth profile in one day, not two weeks. As a full-fledged marketing agency, we are constantly balancing our workload with tight deadlines and too frequently a customer profile has been desired for a new business pitch or strategic initiative for an existing client but it just was not an option because it took too long to pull together. Being able to now create a profile in a matter of hours provides a huge advantage by having this rich and important data readily accessible.” 
- Kristin Scholer, Ansira

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