Marketers have access to huge amount of data available from multiple sources - website searches, social media, buying data, customer interactions, and more. This data can be leveraged to gain insights about consumers, their habits, and what drives their behavior, influencing targeted decision-making, and creating successful campaigns. Alteryx enables analysts to blend and analyze all customer and transactional data to provide customer insights for better customer targeting, cross/upsell, or more.
Analysts use marketing analytics software from Alteryx to:
- Blend and integrate all your marketing data – from any source and location – in hours, not weeks
- Segment and profile your customers, to target prospects with the most potential
- Improve campaign performance with easy to use analytics, incorporating spatial, demographic, and modeled data—all in a single workflow
Learn more by downloading our whitepaper “Converting Customer Data into Marketing Insight”.