Retail Customer Analytics

Converting Customer Data Marketing InsightsThe emergence of new channels has changed the way retail customers interact and shop. To engage these always-on consumers, retailers need to better understand their behaviors, preferences, anticipate changes faster, as well as personalize promotions and communications – to stay ahead of the competition. Data is both the biggest challenge and the biggest ally for retailers, in this fight for customer attention. Alteryx enables analysts to derive deep retail customer analytic insights about customers, operations and transactions, across all channels through a platform for self-service data analytics.

Using self-service data analytics from Alteryx you can:

  • Deepen customer insight by preparing, blending and analyzing all customer data, demographic, social media, transactional and more, across all channels
  • Improve multi-channel performance by aligning product mix, promotions, messaging and media choices based on customer spending levels, purchase history and browsing behavior
  • Hyper-localize assortment plans by enriching transaction history with trade area demographics, local population trends, ethnicity mix and more
  • Optimize site selection and store-network decisions by determining market potential based on sales forecast, trade area demographics, competitive activity and more

Read the Alteryx report "Converting Customer Data into Marketing Insight" today.

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