As a business leader, you’ve got your hands full. You’re always pressed for time, booked in too many meetings, and constantly challenged to deliver more with fewer resources. Plus, you’re probably drowning in data, and your boss expects you to unlock and act on the insights it contains.

Wrangling all of that data — even when you’ve got the help of a crack data science team — can be overwhelming. So much so that you might be tempted to kick the can down the road and instead rely on instinct and opinion over data-driven insights.

Make no mistake, plenty of companies do just that. According to BI-Survey, 58% of companies base at least half of their regular business decisions on gut feeling or experience rather than actual data. That might work if you’re lucky, but it leaves an awful lot to chance.

58%

58% of companies base at least half of their regular business decisions on gut feeling or experience rather than actual data.

— BI-Survey

Fortunately, there’s a better way. The quantitative and qualitative insights hidden in your data are worth their weight in gold. They’re key to making informed, accurate decisions based on what’s actually happening rather than what you think might be going on.

Plus, having data makes it a lot easier to justify your decisions and get buy-in from others. Making strategic, data-driven decisions compounds over time, which helps you achieve better business outcomes. That’s exactly what’s going to help you to stand out as a rockstar in your company and catapult your career to the next level. 

WANT TO KEEP READING?

Unlock a treasure trove of personalized content. 

Loading Form

More Great Content