As the shortage of data scientists continues to persist, enterprises across the globe are asking those in analytics and line-of-business roles to do more, to know more and to answer pressing business questions with data. This shift is indicative of the convergence of analysts and advanced data scientists, and the pressing need for a data literate workforce to drive successful digital transformation strategies. Almost three quarters of survey respondents (73%) agree that data is key to driving their business forward and as data science is democratized, more than two thirds (69%) agree that empowering people—the human element—is critical to digital transformation, imperative in maintaining a competitive advantage as the half-life of companies continues to shrink.