Using data and analytics to deliver digital transformation to customers
ADL Digital Labs is one of the largest digital laboratories in Latin America. The company was born in 2017 with the aim of promoting the digital transformation of more than 100 entities, which make up the Aval conglomerate. In 2018, CEO Ana Margarita Albir, defined that analytical capabilities should be the next step of the digital laboratory, the company's strategy was oriented to the development of advanced analytics with predictive models aligned to the business vision, and meet the demands the market imposed on its customers. This vision became reality in 2019, when Tito Pablo Neira, Chief Data Strategy Officer, launched the analytics unit. Neira formed the unit with three verticals: Core Analytics led by Lina Osorio, Visual and Digital Analytics led by Monica Carvajal, and Engineering and Platforms by Liliana Betancourt.
Furthermore, ADL defined that the best way to achieve business innovation would be the construction of a unified data platform, from which machine learning models, data intelligence, and in summary the three verticals mentioned above allow the development of the corporate data strategy. Together, the technical and business teams of ADL designed the foundations of a data platform to be built in the cloud. The data platform had to bring together several services that allow responses to the needs and challenges of analytics, and one of these services identified from the start was Alteryx.
At the center of ADL’s approach is its platform, Augusta, which helps deliver value to customers by aggregating, processing, exploiting (by different methodologies like ML, AI, BI, BA, Visual Analytics), and visualizing disparate data sources across all their clients’ organizations and industries, and finally creating and delivering interactions to final clients based on data (email marketing, programmatic advertising, personalize). Through an immersive ecosystem of different technologies such as AWS, Oracle, Power BI, and more, Augusta is a user-centric data platform primed to handle metadata, structured and unstructured data, and digital data sources to serve the needs of the client’s diverse audience. “By loading disparate data sources into the Augusta platform, ADL's clients receive a holistic enterprise-wide solution ranging from digital & visual analytics to Advanced Analytics,” says Monica Carvajal, digital & visual analytics lead at ADL. “This wide range of problem-solving capacity provides clients like large financial institutions the ability to integrate traditional business data and digital data seamlessly.”