Describe the business challenge or problem you needed to solve
Before Alteryx, retail store testing was inaccurate, confusing, and time-consuming. We have a tremendous range of products that we sell at Barnes & Noble, such as gifts, music, toys and we still sell DVDs. There's a lot of things that can get involved in testing to drive more profitability and drive repeat visits at Barnes & Noble. We can test if Bestsellers would do well in the back of the store or test where a café would go in the store. But to do some really good tests, we need really good data and results, and then we need to do this very quickly.
We wanted to customize the A/B Analysis and A/B Controls tools to Barnes & Noble, something that could be a lot more modular that we could just plug certain numbers in. We did not have enough data to meet a 95% statistical significance level using the A/B Analysis tool. We wanted to measure the results, not the method. The indexed values from Alteryx A/B Analysis tool were too difficult to show business partners. Last, we needed a method to measure a single store performance.