Founded by Soichiro Honda in 1948, Honda is a "mobility" products maker whose business centers on motorcycles, cars, tilers, snow blowers, generators, etc. In recent years, the company has taken advantage of its accumulated manufacturing technologies and global market infrastructure to pursue research and development in fields such as robotics (including bipedal robots), and actively develop its business in new areas, including the commercialization of the HondaJet compact jet aircraft.
In 2017, Honda drew up a 2030 Vision, which aims to offer audiences the joy of expanding their "life’s potential,” and the company has been accelerating initiatives that incorporate technical innovations in fields such as energy and robotics into conventional mobility products. Responding to new mobility trends such as CASE Connected, Autonomous, Share ＆ Service, Electric) and MaaS (Mobility as A Service), Honda is also set to move into solution services.
The Business Development Department at Honda’s corporate planning headquarters handles planning and creation of new businesses centered on these solution services, as well as validation trials in preparation for commercialization.
“Right now, we’re focused on commercializing services that create new value through the visualization and analysis of a huge volume of location data. We’re currently developing BtoB or BtoG data analysis services based on floating car data captured from Honda’s own car navigation system, Internavi,” says Yoshiaki Sugimoto, Chief of Business Development at Honda.