“NOVUS has been using Alteryx for over ten years and when I started working at NOVUS four years ago, my manager at the time told me that I would be learning it right off the bat. I found that the Alteryx Analytic Process Automation Platform™ could help me complete complicated tasks in a matter of minutes instead of the hours it would take by hand. Building in Alteryx was like a boot-camp for me. I went from an apprehensive to avid user in just a month and since then it’s really become my canvas."
“Before NOVUS launched the NEXT division, we spent more time just setting up everything to prepare for work, instead of getting work done. I was inundated with time consuming ad hoc requests so I knew in order to make my job sustainable and scalable, I really needed a way to automate the way we were doing things."
“Today we’re building a reusable framework that ties ZIP codes, client data, and consumer datapoints together to create meaningful local context — who/what/where — to assist our media strategists in determining the why and how essential to good media plans,” Zeleznik says. “Whether a client has 30 locations in 10 markets or 3,000 locations in 210 markets, we can apply the same local analytics lens to the plan more sustainably. We’re able to prioritize the best geographies for investing media by applying all this data to a client’s physical location and trade area, and we can do this at scale without coding because of Alteryx. And then we can visualize all of it in Tableau thanks to the easy integration between platforms.”