Translating data science into actionable insights
No matter your industry, a deep understanding of your customers, competitors, and markets can be the difference between thriving and failing. SKOPOS GROUP is a leading market research provider, delivering those key insights for organizations on a global scale. Its six business units each tackle a different kind of research and analysis — into brands, products, target customer groups, and more.
“Because we have those highly specialized units, we can provide answers to nearly every insight question a client can think of,” says Christopher Harms, Co-Founder and Managing Director of SKOPOS ELEMENTS, the group’s newest unit. “We tackle customer questions from different perspectives. So we don’t just provide our customers with a research or analysis model — we can help them interpret and use the results.”
SKOPOS wanted a data engineering solution that would help its team visualize survey data in Tableau, and one of its suppliers was already working with Alteryx to do just that.
A new perspective on data analysis
“As soon as we started experimenting with Alteryx, we realized how many different problems we could solve with it, beyond basic analyses,” says Harms. “We started with just transforming a single data set. Now we’re combining different data sets, running automated model predictions, and using multiple dashboards which are all populated through Alteryx workflows.”
SKOPOS started with Alteryx Designer, using its automation and visualization tools to speed up data preparation and analysis, and turn those results into clear insights. Harms and his team can build analysis models in R or Python, as they always have, and run them using Alteryx.
“The way we work with Alteryx has really shifted our way of thinking about data from an engineering perspective,” says Harms. “Before, we thought about data as a single line in an SPSS file, because that’s how we’re taught to think about it at university. But with Alteryx, we really started to consider data modeling and how we can arrange data to make the most of it.”
After its first year of working with Alteryx, SKOPOS also adopted Alteryx Server, increasing automation by scheduling models to run without manual intervention. The team now has nearly 100 workflows scheduled in a single, centralized platform.