We use Alteryx to merge, prepare, and analyze data from multiple disparate sources and make our insights accessible across the organization. It’s the key to unlocking the value of our data.
“The first time I used Alteryx was about three years ago, before anyone in my office had started using it. I was trying to make sense of our bottling data. The massive datasets I was pulling in from our data repository kept blowing up Access and Excel. I downloaded an Alteryx trial, and within three hours I was able to create the database I needed, despite being completely new to the tool. The fact that I could process over 4.5 million rows of data from separate data sets without writing a single line of code was just incredible. From that moment on, I was hooked.”
A long, double-sided line of tape spans the length of Jay’s windowpane, covered in stickers of his favorite Alteryx workflow tools, each one a visual representation of an analytical functionality, such as a fuzzy match join and a Naïve Bayes classifier. “The 21st century toolbelt,” Jay jokes.
“Ever since that first use case, I’ve been a huge fan of Alteryx. In fact, the other day when I showed one of our internal analysts a newly completed workflow, they were so impressed that they got their own team Alteryx licenses. There’s just something contagious about it. Alteryx has spread far and wide within Coca-Cola. We have several hundred users across the organization, from the supply chain group to our data science team, all gleaning insights from Coca-Cola data using Alteryx. My coworker and I co-lead an internal Alteryx user group that bring together local and virtual users across those groups to share ideas and best practices throughout Coca-Cola.
“Honestly, I use Alteryx for too many projects to count, for everything from geospatial intelligence to time series forecasting and predictive modeling. One of my biggest wins as of late involves the Coca-Cola Freestyle machine, a touch screen fountain that allows users to create their own perfect mixture of flavors. Consumers love it, because they have the freedom to customize and choose what makes them happy. We love it too, because we’re getting a level of insight into the Coca-Cola experience that has never been possible. Behind the scenes, we use Alteryx to predict things like which components will require maintenance in the near future and what flavors provide the best product mix in different regions of the country.
“We recently decided that we wanted to expand our reach externally and use machine level Freestyle data to help restaurant owners make more data-driven business decisions.