Enabling business users to get the most out of Hadoop through deep analytics

Apache Hadoop has emerged as the best way to handle massive amounts of data, due in part to its ability to store, analyze and access large amounts of data, quickly and cost effectively across clusters of commodity hardware. Hortonworks develops, distributes and supports the only 100% Open Source distribution of Apache Hadoop explicitly architected, built and tested for enterprise grade deployments. Alteryx provides a strategic analytics platform that can cleanse, blend, and analyze content from Hadoop as well as other databases. Together, Hortonworks and Alteryx enable business analysts to:

  • Create analytics workflows using drag and drop objects
  • Access more data sources including Hadoop to get the full context of their data
  • Perform deep statistical, predictive and geo-spatial analytics
  • Publish analytical applications that enable business users to access the underlying data and provide insights that can lead to actions

Related Info


Product Demos

Predictive Customer Analytics Demo with Hadoop

This demonstration combines customer, transactional and demographic data, to analyze customer characteristics, and predict who will be most responsive to marketing campaigns. Alteryx combines these disparate data sets, runs in-database analytics, creates a decision tree, and determines the variables that show the best targets within a geographical area.


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