How McLaren Racing Keeps Fans Loyal

In racing, speed is everything. But beyond the track, it’s depth that counts. Fans across the globe want to know more about their favorite races — and teams need to know more about those fans.

Beginning in Bahrain and finishing in Abu Dhabi, McLaren Racing needs to understand its fan base. And now’s your chance to learn its secrets, as the team’s top fan engagement expert reveals the research behind the race.

See what really drives McLaren Racing, in this virtual fireside chat, we’ll they’ll share how they use automated analytics to:

  • Analyze survey results and use insights to develop loyalty
  • Optimize audience segmentation and to improve engagement
  • How data informs their partnerships, generating revenue from races and merchandising
 

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