In racing, speed is everything. But beyond the track, it’s depth that counts. Fans across the globe want to know more about their favorite races — and teams need to know more about those fans.
Beginning in Bahrain and finishing in Abu Dhabi, McLaren Racing needs to understand its fan base. And now’s your chance to learn its secrets, as the team’s top fan engagement expert reveals the research behind the race.
See what really drives McLaren Racing, in this virtual fireside chat, we’ll they’ll share how they use automated analytics to:
- Analyze survey results and use insights to develop loyalty
- Optimize audience segmentation and to improve engagement
- How data informs their partnerships, generating revenue from races and merchandising
Recommended Resources
Event
Scaling Success: Chemours’ Journey of Supply Chain Transformation with Alteryx
In this webinar, learn how The Chemours Company improved decision-making by transitioning from spreadsheets to an automated supply chain analytics solution that supports $3B in revenue.
Register Now
Customer Story
How RSM Uses Alteryx to Decode Crypto and Blockchain Transactions
Global tax and audit firm uses Alteryx to reduce the time it takes to decode crypto and blockchain transactions from weeks to hours.
Learn More
White Paper
The Data Stack Evolution: Legacy Challenges and AI Opportunities
Download The Data Stack Evolution: Legacy Challenges and AI Opportunities to transform your strategies for tomorrow’s success.
Read Now