Lösungen

Location Intelligence

Location Intelligence

Eine standortübergreifende Kundenanalyse oder Ressourcenoptimierung erfordert demografische und räumliche Analysen – und das bedeutet, Daten nicht nur für raumbezogene Visualisierungen zusammenzuführen, sondern sie auch anzureichern. Aber die Kombination interner, geografischer und externer Daten bedeutet häufig: Tabellen, manuelle Programmierung oder sogar einen GIS-Experten. Alteryx vereinfacht das Einbinden von geografischen Informationen und stellt Verbindungen zu branchenspezifischen Datenquellen her, um demografische und haushaltsbezogene Analysen zu optimieren. Und dafür ist kein Code erforderlich.

Spatial Analytics BW

Spatial Analytics

Blending and mapping geospatial data into traditional sets is often painful ― and simply displaying the data on a map isn’t enough for real insight. Alteryx not only geocodes large volumes of data quickly, it also enables analysts to enrich it with spatial analytics, adding metrics like travel time, physical proximity, and potential opportunity ― essential for performing analysis like territory optimization.

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Demographic Analytics BW

Demographic Analysis

Customer insight is the key to competitive advantage. Alteryx allows users to enrich their workflows by blending in, allocating, and appending data from leading industry sources, as well as from U.S. Census data, making it simple to rapidly and painlessly add demographic, geographic, and household information for customer analysis.

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GIS Mapping BW

GIS Mapping Integration

Your Geographic Information System or GIS mapping software is only as good as the data you provide it. Alteryx enables analysts to prep and blend the full range of sources needed for spatial analytics, from flat files to ESRI to Big Data, and directly share it with GIS technology and visualization tools such as Tableau, ESRI, or MapInfo.