Predicting Email Open Rate

Business Problem

Your company’s revenue stream starts with Marketing email that catches the attention of a receptive audience. But figuring out which leads, channels, and offers work best requires A/B testing or help from IT—and either approach steals time, money, and attention away from Marketing’s core mission.

Alteryx Solution

The solution is to put Marketing analytics in the hands of Marketing professionals themselves. The right set of tools can eliminate the experimentation, delay, and reliance on outside resources that afflict current approaches. Better still, Marketing can use insights from one campaign to fine-tune the audience, channel, and offer for the next, in an upward spiral of adaptation and continuous improvement.

With Alteryx, you can:

• Take control of Marketing analytics with simple, powerful tools and workflows
• Identify and target the most responsive audience segments in previous campaigns
• Optimize the frequency of Marketing engagement
• Fine-tune offers based on past performance
• Increase the efficiency and agility of Marketing operations