TechTalk@Alteryx
November 3/4, 2026
Do you frequently use Alteryx and consider yourself an expert? Are you curious about the underlying technology and eager to learn from and connect with other experts? Would you like to engage directly with the software developers, gain deeper insights into the platform’s evolution, and share your feedback with the product development team? If so, this event is a unique opportunity you won’t want to miss!
TechTalk@Alteryx is designed for technical Alteryx users who are passionate about maximizing the platform’s capabilities. Whether you’re an experienced professional or an enthusiastic newcomer, if you’re ready to unlock new features, enhance your skills, and network with like-minded experts, this event is for you.
Hotel nhow Frankfurt
Brüsseler Str. 1-3
60327 Frankfurt am Main
A special room rate is available for TechTalk@Alteryx participants. If you would like to stay at the event hotel, you can book your room at the special rate using the link below:
Book your room at the special event rate
Across two half-days, you can look forward to a mix of product insights, real-world customer stories, practical demonstrations and plenty of opportunities to connect with the Alteryx community.
Following joint opening sessions, the programme will offer two dedicated tracks, allowing you to choose the content that best matches your current Alteryx journey.
12:00 PM – Registration and welcome coffee
1:00 PM – Virtual welcome keynote with Andy MacMillan, CEO of Alteryx (offical event start)
1:10 PM – Product session with Nicole Johnson, Director of Product Management at Alteryx
The Modern Era of Analytics: What’s New & Next for Alteryx One
By combining Alteryx with cutting-edge AI, organizations are revolutionizing how work gets done – achieving better analytics, faster results, and cheaper workflows. Kick off the Product Session with an exclusive look at the Alteryx One strategy, our vision for AI integration via VURA, and what’s next for Designer. From a refreshed, intuitive Modern UI to the convergence of our Designer and Designer Cloud products, see how we’re delivering a modern, connected analytics experience built for the future.
1:50 PM – Customer Use Case with Tim Keßler, Group Head of Data & AI at R&S Group
Alteryx Hits Greenfield – How to Implement Alteryx from Scratch?
Coming from an enterprise environment, I found myself asking whether and how Alteryx could also be successfully implemented in small and medium-sized businesses (SMBs) and deliver meaningful impact. This session will focus on sharing practical experiences and insights around organizational challenges, the time to market when implementing Alteryx from scratch, how to quickly generate business value, and how to scale use cases effectively. Most importantly, we will explore the transformation that Alteryx can trigger in one of the most critical success factors: people—including changes in mindset, skillset, and ways of working.
2:30 PM – Networking and coffee break
3:00 PM – Parallel breakout sessions:
3:40 PM – Parallel breakout sessions:
4:20 PM – Networking and coffee break
4:50 PM – Parallel breakout sessions:
5:10 PM – Parallel breakout sessions:
5:30 PM – Networking drinks with our partners
6:30 PM – Networking dinner at the NFT SKYBAR, Germany’s highest skybar, offering spectacular views over Frankfurt.
9:00 AM – Welcome and kick-off (official event start)
9:10 AM – Customer Use Case with Marcel Bang, Senior Manager, Consulting at KPMG AG
9:30 AM – Product Session with Bryce Laird, Sr. Principal Product Manager – AI at Alteryx
9:50 AM – Customer Use Case with Marius Baicu, Group Sustainability Specialist at Sameday
No Greenwashing: Proving the CO₂ Impact of Parcel Lockers
Can a sustainability claim survive regulatory scrutiny? Sameday wanted to demonstrate that parcel-locker delivery generates significantly less CO₂ than home delivery—but without defensible evidence, such a statement could create a greenwashing risk under the EU Empowering Consumers Directive. In this session, discover how Alteryx Spatial tools were used to connect courier routes with locker locations and how more than 60 million internal GPS records were processed to reconstruct actual home-delivery distances at scale. The resulting analysis verified the emissions reduction, passed independent third-party validation, and was approved for public communication. Learn how complex operational data can be transformed into credible, auditable evidence—and how analytics can help turn sustainability ambitions into claims that can be confidently defended.
10:30 AM – Networking and coffee break
10:50 AM – Customer Use Case with Arnd Leibold, Head of Department at DekaBank Deutsche Girozentrale
11:30 AM – Customer Workflow with Annett Thelenberg, TP & Tax Technology Manager and Annika dos Santos, Tax Data & Technology Manager at Grünenthal
11:50 AM – Product session with Jupiter Bakakeu, Principal Sales Engineer at Alteryx
Claude, Alteryx Agents & MCP Servers Are Here – What Happens Next?
A Practical Look at the Future of Data and Business Analytics
In this TechTalk, we’ll explore the daily life of a data analyst who has already automated 80% of their work. What happens next when AI agents take analytics to the next level? Discover how the role of the analyst may evolve in an AI-driven world.
12:30 PM – Key takeaways and closing
12:40 PM – End of the event
The agenda is currently being finalized. Additional details, session titles and speakers will be announced soon. Timings and content are subject to change.
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Director of Product Management, Alteryx
Chief Executive Officer at Alteryx
Group Head of Data and AI, R&S Group
Sales Engineer, Alteryx
Senior Controller - TI EAD Manufacturing Network at Siemens Energy
Senior Sales Engineer at Alteryx
Commercial Head RxGx Denmark/Sweden at Sandoz
Lead Sales Engineer & AI Expert, Alteryx
Sr. Principal Product Manager, AI at Alteryx
Director of Product Management, Live Query at Alteryx
Group Sustainability Specialist at Sameday
TP & Tax Technology Manager at Grünenthal
Tax Data & Technology Manager at Grünenthal
Co-Founder & Alteryx ACE at Data Pal, Alteryx Premier Services Partner
Co-Founder & Alteryx ACE at Data Pal, Alteryx Premier Services Partner