Alteryx launches Analytic Partner Program to propel exponential channel demand

Analytic consultants drive rapid channel growth

Irvine, CA - February 23, 2012 - Alteryx, Inc., the leading provider of Strategic Analytics, today announced the launch of the Alteryx Analytic Partner Program. Following recent momentum of Alteryx revenue growth and customer retention, this program is focused on delivering a strong foundation for consultants to deploy their analytic models into key industries.

Developed to drive mutual business growth and financial performance, the Alteryx Analytic Partner Program is being broadly deployed to analytic consultants, value added resellers (VARs), system integrators (SIs), and marketing service providers (MSPs) to take advantage of one of the fastest growing enterprise software segments.

"Alteryx is uniquely positioned to drive a disruptive channel in this fast evolving $10 billion business intelligence and analytics market," stated Paul Evans, senior vice president of channel sales and strategic alliances for Alteryx. "We have a fundamental commitment to the channel; when combined with the Alteryx experience and level of customer trust, this provides exceptional opportunities for partners."

"Partnering with Alteryx is an ideal collaboration," said Kevin Challen, a vice president at Infotech Enterprises. "We share a strong commitment in creating and delivering solutions that exceed our clients' expectations and enhance their business agility. And we're excited to share our global delivery, collaborative engineering model, and cross-functional expertise with Alteryx customers worldwide."

Alteryx Strategic Analytics is a "Desktop-to-Cloud" solution that is ideally suited for analytic consultants and value-add solution providers. Partners can easily integrate the software into existing solution offerings while monetizing their "Analytic IP" on top of the core Alteryx platform.

"Critigen's partnership with Alteryx allows us to provide data analytics and management in an unrivalled environment that returns business intelligence based on patterns, trends, and relationships in any enterprise IT environment," said Tom Turchioe, Critigen's CTO. "Alteryx delivers high-speed data processing that enables in-depth knowledge of record-level data as an integral part of analytics and reporting. Critigen is able to facilitate the integration of detailed reports, including data-driven visualizations that begin transforming data the moment it becomes available, into actionable business intelligence."

The program includes a multi-tier offering that empowers partners to significantly grow their analytic practice areas. In addition to a channel friendly go-to-market, Alteryx provides robust technical and sales training commitments, support and partner management resources, deal registration, and referral opportunities. The Alteryx Module Exchange - an online community of analytic applications - also enables partners to post and promote their "Analytic IP" across key growth industries including retail, consumer packaged goods, media, and telecommunications.

The Analytic Partner Program will launch at Inspire 2012, Alteryx's 12th annual user and developer conference. Fourteen companies from the Alteryx ecosystem are sponsoring the event including diamond-level sponsor Critigen and platinum-level sponsors Experian Marketing Services and Tango Management Consulting.

For more information or channel program details, contact channels@alteryx.com.

About Alteryx

Alteryx provides indispensable analytic solutions for enterprise and SMB companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is a desktop-to-cloud Agile BI and analytics solution designed for data artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with offices in Boulder and San Francisco, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at www.alteryx.com or call 1-888-836-4274.

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