Customer Story

ABN AMRO Breaks Down Barriers with Designer Cloud


ABN AMRO Key Stats

Industry: Financial Services

Data Stack: Azure, Designer Cloud, Databricks, MicroStrategy

Region: Global


Reduction in manual data adjustments for business users


TCO savings by replacing SAS and Informatica with Designer Cloud

2 Days

Saved in awaiting data requirements (now instantaneous)


Core Challenges

Data is at the epicenter of core ABN AMRO strategies, such as improving the customer experience or optimizing processes around compliance and regulations. But fulfilling data requirements for business users slowed progress—often, these users waited two days for data requirements. And that delay lengthened as ABN AMRO took on new and more complex data. Meanwhile, the outsourced data center (IBM) and legacy tooling (SAS/Informatica) that underpinned data architecture at ABN AMRO was costly, inflexible, and didn’t allow for agile analytics. ABN AMRO knew that it’s ambitious analytics goals  didn’t match its data technology.

How Designer Cloud Solved this Problem

ABN AMRO overhauled its data technology, migrating from an outsourced IBM data center to Microsoft Azure Cloud Platform. With this data modernization came a paradigm shift; no longer would data be managed by a small team but, vis-à-vis the Designer Cloud, it could be democratized across the organization. Instead of waiting days for data, business users now have instantaneous access to the data they need. And better yet, there is very little time spent digging through the data for answers—Designer Cloud allows users to get to the root of the value right away and share their work with colleagues, contractors, and stakeholders. On top of the new analytic value that ABN AMRO is generating, it has also cut significant costs by reducing legacy contracts.



New Analytic Value

With Designer Cloud, ABN AMRO has been able to implement a new automated regulatory reporting framework that accelerates previous manual efforts.

Higher Quality Data

ABN AMRO saw an 80% reduction in manual data adjustments after business users were able to drive higher quality data through their own data preparation efforts.

Reduced Cost

By replacing SAS and Informatica with Designer Cloud, ABN AMRO has reported a 40% TCO savings.


Company Background

ABN AMRO is one of the leading banks in the Netherlands. With a main focus on Northwest Europe, it provides loans, mortgages and other banking services and solutions to companies and individuals.



At ABN AMRO, we're focused on democratizing data to accelerate automated decision making. This requires an intuitive approach that allows business users and technical users to collaborate in building high-quality data products. The combination of Designer Cloud and Databricks enables this.


Marcel Kramer, Head of Data Engineering, ABN AMRO Ventures



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