Solutions

Intelligence géographique

Intelligence géographique

L'analyse client ou l'optimisation des ressources sur plusieurs sites nécessitent des analyses démographiques et géographiques, ce qui implique non seulement la fusion des données pour la visualisation géospatiale, mais aussi leur enrichissement. Toutefois, la combinaison des données internes, géographiques et tierces nécessite souvent des feuilles de calcul, un codage manuel ou même l'intervention d'un spécialiste des systèmes d'information géographique (SIG). Alteryx simplifie l'intégration des informations géographiques et se connecte aux sources de données de l'industrie pour améliorer l'analyse des enquêtes sur les ménages et des données démographiques. Mieux encore, aucun code n'est requis.

Spatial Analytics BW

Spatial Analytics

Blending and mapping geospatial data into traditional sets is often painful ― and simply displaying the data on a map isn’t enough for real insight. Alteryx not only geocodes large volumes of data quickly, it also enables analysts to enrich it with spatial analytics, adding metrics like travel time, physical proximity, and potential opportunity ― essential for performing analysis like territory optimization.

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Demographic Analytics BW

Demographic Analysis

Customer insight is the key to competitive advantage. Alteryx allows users to enrich their workflows by blending in, allocating, and appending data from leading industry sources, as well as from U.S. Census data, making it simple to rapidly and painlessly add demographic, geographic, and household information for customer analysis.

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GIS Mapping BW

GIS Mapping Integration

Your Geographic Information System or GIS mapping software is only as good as the data you provide it. Alteryx enables analysts to prep and blend the full range of sources needed for spatial analytics, from flat files to ESRI to Big Data, and directly share it with GIS technology and visualization tools such as Tableau, ESRI, or MapInfo.