Predicting Customer Behavior with Analytics

Want to get more value from your customer data? This infographic illustrates the most widely used sources of customer data, and the benefits you can get when you predict customer behavior. These findings are based on a recent study by Alteryx and AbsolutData, and include some challenges that prevent analytics from being used as effectively as it could be to drive critical improvements in sales, marketing, customer satisfaction/loyalty, and operational efficiency.

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