David Sweenor

Dynamic and uncertain marketing conditions have created new opportunities, but organizations will need to prioritize their analytics investm...

Three Steps to Make Smarter Business Decisions.

Here are five concrete steps you can take to move along the analytics maturity continuum.

A breakdown of the basics of analytics maturity: what it is, why it matters, and how you can take the next step in your journey.

Discover how to report on the business impact of data, analytics, and AI.

Key Performance Indicators for Analytics.