PlusUp Empowers Marketers to Drive Business Growth with Google Cloud Dataprep

Core Challenges

Analyzing paid social media isn’t finite; as soon as one campaign ends, there are always more or new ads to run and assess. Previously, PlusUp routed all social media data through Excel spreadsheets where it was standardized and stitched together for analysis. But this manual, time-consuming process left PlusUp constantly playing catch up and spending more time on prep work than on the actual analysis. Worse yet, manual data preparation and cleaning is prone to error, which meant that PlusUp had to triple check its work—there were no cutting corners to save time. And as PlusUp grew its business, it couldn’t see any obvious ways to scale this process (except by hiring more analysts).

How Cloud Dataprep Solved this Problem

PlusUp built a modern data stack using SaaS products found on the Google Cloud Platform—Fivetran for data integration, BigQuery for storage, Google Cloud Dataprep for data engineering, and Data Studio for reporting and visualization. Instead of going back and forth between various Excel spreadsheets, PlusUp now has a “one stop shop” for all analytics on Google Platform that even its most novice analysts can operate. With Google Cloud Dataprep’s automation and scheduling features, PlusUp delivers in record time client analyzes thanks to automated data preparation. This has saved numerous hours in analyst time and the risk of data quality errors has dropped down to near zero.