Watch this on-demand webinar
Using predictive analytics solutions doesn’t have to be the sole domain of data scientists. Alteryx makes predictive analytics and applying machine learning more accessible and more agile. Watch our webinar as we dive right into predictive, attributing ROI from trade promotions within the consumer packaged goods industry.
Nikhil Agarwal from Factspan will walk you through a study of a marketing team from a CPG company using analytics to determine the effectiveness of its trade promotions carried out in stores.
Learn how to:
- Build a trade promotion model in Alteryx using regression analysis
- Attribute the effect of each trade promotion factor
- Understand how CPG companies measure the impact of different trade promotions across different stores and geographies
- Strategize promotions according to data and results
Watch to learn how to spend less time on the menial and more time on the meaningful. It’s time to make data a friend and unleash the thrill inherent in solving problems.
“There are three primary steps to our solution workflow. First, we identify model drivers. We should be calculating the overall impact of all of the different features running in store or in a booklet on the overall state. From there, you build the analytical datastore, then you build a modeling engine, validate results, and from there, we finally visualize the decomposition.”
— Nikhil Agarwal, Engagement Manager, Factspan