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Technology   |   Bertrand Cariou   |   May 22, 2021

Moving data to and from the web will undoubtedly require a JSON to XML conversion (or vice versa). You know what else is guaranteed? You will spend much of your time cleaning that data both before and after—regardless of which online JSON to XML conversion tool you use.


JavaScript Object Notation (JSON) – like XML – is a markup language used to structure and transmit data between a server and the web in a minimal format. JSON is widely considered to be faster, smaller, less redundant, and more lightweight compared to XML. It is the preferred choice for data transfer, especially in conjunction with JavaScript.

Conversely, XML should be used when one needs to be more expressive about the structure of the data or if easy integration with HTML is necessary. Regardless of which you choose, chances are, if you are dealing with web data, you will be converting JSON to XML or XML to JSON at some point.

Why JSON to XML Means More Speed

Because it takes up less space and is relatively easy to write, JSON has become the most common data transmission format for semi-structured or unstructured web data – a need that will only increase as web-enabled IoT products collect more and more intricate data, requiring high speed web-to-server data exchange.

Most pick JSON over XML for the actual transmission of data, due to speed and smaller file size for the actual transmission of data. But this inevitably requires a JSON to XML conversion for use with sites.

Online Converters or custom coding will get the JSON to XML scripts ready for movement; however, this typically requires manual rewriting of code to make any type of conversion function. Additionally, once transformed, unstructured data may not be formatted for quick analysis. As IoT matures—causing a growth in demand for quickly updated, personalized, unstructured web data—a firm’s ability to transform and draw insights from web data will become critical to achieving success.

Decode Web Data with Designer Cloud

JSON’s popularity led Alteryx (formerly Trifacta) to develop a tool that will easily transform data from unstructured into structured formats for analysis. To make up for lost time, Alteryx Designer Cloud works hand-in-hand with JSON to get your unstructured data culled and analyzed quickly, meaning your JSON to XML conversion goes off without a hitch.

As connectivity, data collection, and social media use becomes standard in consumer products, unstructured web data will grow both in its ubiquity and complexity. Increasingly, firms recognize that survival in today’s market depends on their ability to pull complex device and social data, convert that data into more easily analyzed formats, and derive insights from it.

Alteryx understands that a firm’s ability to rapidly collect and assimilate unstructured or semi-structured data from the web will be a key differentiator for next generation business success. By efficiently preparing JSON data ahead of a JSON to XML conversion, Designer Cloud allows top firms to drive product development, derive insights, and meet consumer needs at scale.

Learn more about how JSON to XML transformation with Designer Cloud is enabling the Internet of Things. Try out Designer Cloud for yourself.