Publicis Media Enablement Hub

Alteryx At Publicis Media

Over 130 data workers / analysts within Digitas, Performics, Sapient, Spark Foundry, Starcom, and Zenith are using Alteryx to reduce the time they spend doing manual data manipulation, reporting and ad - hoc analysis. Have more fun, be more productive and deliver richer analysis to your clients... some examples include:

Financial Services (campaign reporting) - Alteryx replace d a manual process of working with display media and DCM data: from 10 - 15 hours down to 2.2 seconds
Automotive ( Spatial Modeling ) : combine geolocation of site visitors with client locations, calculate drive - time and quantify impact of client staffing changes. Delivered in just two days, would not have been feasible to deliver without Alteryx !
Telcom (weekly dashboards) – Automate daily data processing from 6 different data sources for weekly for dashboards. SQL and Python code replaced with Alteryx workflow, eliminating 4 - 6 weeks of coding effort, workflows run in < 1 hour
New analysts productive immediately: Reduce lead - time to get new analysts productive and independent from Sr. analysts and managers. Reduced from 3 days to ~5 hours per iteration of data processing tasks.

Each team that has deployed Alteryx has seen an Alteryx workflow replace 1 - 2 days of analyst time per report.

What is Alteryx?

We are revolutionizing the way companies approach analytics with our end-to-end, self service analytics platform. We break down barriers to faster insights by shortening the journey from question to answer or solution.

Alteryx unites people and data that have been otherwise disconnected. It allows analysts and citizen data scientist alike to focus on solving complex problems utilizing a platform that streamlines the analytics process.

Alteryx enables data workers to focus on meaningful analytics, not time-consuming data gathering. Analysts can easily share models to be used by the business and operational platforms and IT moves from a reactive inhibitor to a proactive strategic partner by delivering a streamlined, governed self-service analytics platform that can quickly deploy advanced models. They can all drive business change and results like never before.

Alteryx is proud to be the best data science and machine learning platform as voted for by our customers in Gartner's 2018 Peer Insights Customers' Choice award. We were ranked number 1 of 59 companies. Alteryx is a best in class product, delivering real business value. Our customers love Alteryx and the thrill of solving with our platform.

How Can We Help?

Alteryx is helping agency data workers become vastly more productive (and makes your work more fun). Here is how we can help:

Online user Community: See this page in the Community site for a list of tools available in Alteryx
Try Alteryx or get help on a use case: Please fill out the Alteryx Request form found here (LionLogin is required)
Publicis Office Hours (every other week): Bring your own data and we will help you solve a problem, contact Jamie Green or Pete Anderson for more information
Training: If you have specific training requirements, contact Jamie or Pete at Alteryx
Join the Publicis internal Alteryx user group: Contact Alexandra Wright c/o [email protected]
Access media data in the Datalake via Report: Ryan Bowermaster can help with that
Talk with an experienced Alteryx user internally: Start with Bryan Bumgardner at Digitas