Case Study

Coca Cola + Alteryx

Taste the Feeling: Coca Cola + Alteryx


Over 1.9 billion Coca-Cola beverages are enjoyed daily around the globe. Coca-Cola uses Alteryx to unlock the value of the deluge of corresponding data.

Coca Cola Post


One of Coca-Cola’s largest customers is comprised of thousands of franchise restaurants across the U.S. Each restaurant owner with the new Freestyle machine requires a personalized view of their sales and beverage usage to optimize their inventory and reduce out of stocks.


Jay Caplan, Senior Manager of Global Business Analytics, uses Alteryx to collate historical data across the U.S., analyze findings, and automatically generate and send over personalized reports to over 600 restaurants, empowering owners to understand their business and drive increased profit margins.


“I can’t imagine doing my job without Alteryx,” Jay insists. “Nor would I want to,” he adds with a smile.


By the Numbers

1.9 Billion Coca-Cola beverages enjoyed daily

600+ personalized inventory optimization reports

Supporting THOUSANDS of franchises across the U.S. with Alteryx


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