Kurt Geiger Uses Alteryx to Improve Shopper Frequency and Drive Social Impact

Kurt Geiger is a luxury British footwear and accessory brand that operates online and in more than 150 stores across the globe.

The company has a passion for purpose and a mission to celebrate kindness. Those values come to life in the Kurt Geiger Kindness Foundation, a non-profit charity with a mission to remove barriers and give young people the support they need to enter the creative industry.

Kurt Geiger donates $1 to the foundation for every eligible item purchased and up to $3 per eligible item for members of the Kurt Cares loyalty program. Kurt Cares also awards kindness points for shoppers to access exclusive rewards based on purchases.

Gillian Rodger is the Business Intelligence Manager at Kurt Geiger. She and her team use Alteryx to improve the performance and efficiency of the Kindness Foundation, helping increase contributions to the charities and learning programs supported by the non-profit.

Alteryx also plays a crucial role in improving the KPIs associated with the loyalty program. “I’ve witnessed our KPIs improve significantly, with a 15% increase in purchase frequency and a 20% year-on-year increase in annual retention,” says Rodger.

Looking ahead, Rodger and her team plan to leverage Alteryx to drive continued impact in business and social initiatives. “What excites me is the future of self-service analytics – that’s something we want to achieve in the next year through the use of Alteryx Gallery,” says Rodger.